{"title":"iPhone","description":"","products":[{"product_id":"iphone-17-ec","title":"iPhone 17","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eDESIGNED TO DELIGHT. BUILT TO LAST.—iPhone 17 comes in five gorgeous colors, with a brighter 6.3-inch display,\u003csup\u003e1\u003c\/sup\u003e and a Ceramic Shield 2 front that’s 3x more scratch resistant.\u003csup\u003e2\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e6.3-INCH DISPLAY WITH PROMOTION. BRIGHTER. BRILLIANT.—Smooth scrolling with ProMotion up to 120Hz, better outdoor contrast with 3000 nits peak brightness, and 33% fewer reflections.\u003csup\u003e1\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSTUNNING SHOTS—Capture super-high-resolution shots by default with the advanced 48MP Dual Fusion camera system, 2x optical-quality zoom, and 48MP Fusion Ultra Wide camera.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e18MP CENTER STAGE FRONT CAMERA—Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eA19 CHIP. POWER PLAYER. ENERGY EXPERT.—With a 5-core GPU, the enhanced neural engine helps power everything you to do on iPhone—from Apple Intelligence\u003csup\u003e3\u003c\/sup\u003e to AAA games.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eCHARGES FAST. MAKES IT LAST.—All-day battery life with up to 30 hours of video playback.\u003csup\u003e4\u003c\/sup\u003e Charge up to 50% in 20 minutes.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eiOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eBUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSTRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,\u003csup\u003e8\u003c\/sup\u003e 5G networks,\u003csup\u003e9\u003c\/sup\u003e and Bluetooth 6, plus eSIM.\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eeSIM, FLEXIBLE. SECURE. SEAMLESS.—With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003ePRIVACY—A whole new level of privacy and security. Built in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eThe display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eCompared with previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/batteries\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eand \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003efor more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eTesting conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB‑C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSome features may not be available for all countries or all areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e7\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eiPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003csup\u003e8\u003c\/sup\u003eWi‑Fi 7 available in countries and regions where supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e9\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eData plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/iphone\/cellular\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/cellular\u003c\/span\u003e\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e10 \u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eUse of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/esim\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/esim\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eGo to \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Black","offer_id":42455491182676,"sku":"HS-17-0256-BK","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ White","offer_id":42455491215444,"sku":"HS-17-0256-WE","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Mist Blue","offer_id":42455491248212,"sku":"HS-17-0256-MB","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Lavender","offer_id":42455491280980,"sku":"HS-17-0256-LR","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Sage","offer_id":42455491313748,"sku":"HS-17-0256-SE","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Black","offer_id":42455491346516,"sku":"HS-17-0512-BK","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ White","offer_id":42455491379284,"sku":"HS-17-0512-WE","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Mist Blue","offer_id":42455491412052,"sku":"HS-17-0512-MB","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Lavender","offer_id":42455491444820,"sku":"HS-17-0512-LR","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Sage","offer_id":42455491477588,"sku":"HS-17-0512-SE","price":8199.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_17_Lavender_PDP_Image_Position_1_HKEN.jpg?v=1757581973"},{"product_id":"iphone-17-nc","title":"iPhone 17","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eDESIGNED TO DELIGHT. BUILT TO LAST.—iPhone 17 comes in five gorgeous colors, with a brighter 6.3-inch display,\u003csup\u003e1\u003c\/sup\u003e and a Ceramic Shield 2 front that’s 3x more scratch resistant.\u003csup\u003e2\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e6.3-INCH DISPLAY WITH PROMOTION. BRIGHTER. BRILLIANT.—Smooth scrolling with ProMotion up to 120Hz, better outdoor contrast with 3000 nits peak brightness, and 33% fewer reflections.\u003csup\u003e1\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSTUNNING SHOTS—Capture super-high-resolution shots by default with the advanced 48MP Dual Fusion camera system, 2x optical-quality zoom, and 48MP Fusion Ultra Wide camera.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e18MP CENTER STAGE FRONT CAMERA—Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eA19 CHIP. POWER PLAYER. ENERGY EXPERT.—With a 5-core GPU, the enhanced neural engine helps power everything you to do on iPhone—from Apple Intelligence\u003csup\u003e3\u003c\/sup\u003e to AAA games.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eCHARGES FAST. MAKES IT LAST.—All-day battery life with up to 30 hours of video playback.\u003csup\u003e4\u003c\/sup\u003e Charge up to 50% in 20 minutes.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eiOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eBUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSTRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,\u003csup\u003e8\u003c\/sup\u003e 5G networks,\u003csup\u003e9\u003c\/sup\u003e and Bluetooth 6, plus eSIM.\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eeSIM, FLEXIBLE. SECURE. SEAMLESS.—With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003ePRIVACY—A whole new level of privacy and security. Built in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eThe display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eCompared with previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/batteries\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eand \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003efor more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eTesting conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB‑C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSome features may not be available for all countries or all areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e7\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eiPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003csup\u003e8\u003c\/sup\u003eWi‑Fi 7 available in countries and regions where supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e9\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eData plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/iphone\/cellular\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/cellular\u003c\/span\u003e\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e10 \u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eUse of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/esim\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/esim\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eGo to \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Black","offer_id":42455492296788,"sku":"HS-17-0256-BK","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ White","offer_id":42455492329556,"sku":"HS-17-0256-WE","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Mist Blue","offer_id":42455492362324,"sku":"HS-17-0256-MB","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Lavender","offer_id":42455492395092,"sku":"HS-17-0256-LR","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Sage","offer_id":42455492427860,"sku":"HS-17-0256-SE","price":6599.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Black","offer_id":42455492460628,"sku":"HS-17-0512-BK","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ White","offer_id":42455492493396,"sku":"HS-17-0512-WE","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Mist Blue","offer_id":42455492526164,"sku":"HS-17-0512-MB","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Lavender","offer_id":42455492558932,"sku":"HS-17-0512-LR","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Sage","offer_id":42455492591700,"sku":"HS-17-0512-SE","price":8199.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_17_Lavender_PDP_Image_Position_1_HKEN.jpg?v=1757581973"},{"product_id":"pre-order-iphone-17-pro-ec","title":"iPhone 17 Pro","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eEach customer is entitled to order two iPhone 17 Pro handset only\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eUNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eDURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro, making it 4x more resistant to cracks.\u003csup\u003e2\u003c\/sup\u003e And the new Ceramic Shield 2 on the front has 3x better scratch resistance.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eTHE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003e18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eA19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e40 percent better sustained performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eBREAKTHROUGH BATTERY LIFE—The unibody design creates massive additional battery capacity, for up to \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003e31 \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003ehours of video playback.\u003csup\u003e4\u003c\/sup\u003e Charge up to 50% in 20 minutes.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eiOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eBUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e8\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSTRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,\u003csup\u003e9\u003c\/sup\u003e 5G networks,\u003csup\u003e10\u003c\/sup\u003e and Bluetooth 6, plus eSIM.\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eeSIM, FLEXIBLE. SECURE. SEAMLESS.—With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003ePRIVACY—A whole new level of privacy and security. Built in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eThe display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eCompared with the glass back of previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eCompared with previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/batteries\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eand \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003efor more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eTesting conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB‑C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSome features may not be available for all countries or all areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e7\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e8\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eiPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e9\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eWi‑Fi 7 available in countries and regions where supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e10\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eData plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/iphone\/cellular\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/cellular\u003c\/span\u003e\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e11\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eUse of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/esim\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/esim\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eGo to \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Silver","offer_id":42455493378132,"sku":"HS-17P-0256-SR","price":9199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Deep Blue","offer_id":42455493410900,"sku":"HS-17P-0256-DB","price":9199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Cosmic Orange","offer_id":42455493443668,"sku":"HS-17P-0256-CO","price":9199.0,"currency_code":"HKD","in_stock":true},{"title":"512GB \/ Silver","offer_id":42455493476436,"sku":"HS-17P-0512-SR","price":10899.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Deep Blue","offer_id":42455493509204,"sku":"HS-17P-0512-DB","price":10899.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Cosmic Orange","offer_id":42455493541972,"sku":"HS-17P-0512-CO","price":10899.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Silver","offer_id":42455493574740,"sku":"HS-17P-01TB-SR","price":12599.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Deep Blue","offer_id":42455493607508,"sku":"HS-17P-01TB-DB","price":12599.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Cosmic Orange","offer_id":42455493640276,"sku":"HS-17P-01TB-CO","price":12599.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_17_Pro_Cosmic_Orange_PDP_Image_Position_1_HKEN.jpg?v=1757605758"},{"product_id":"pre-order-iphone-17-pro-nc","title":"iPhone 17 Pro","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eEach customer is entitled to order two iPhone 17 Pro handset only\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eUNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eDURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro, making it 4x more resistant to cracks.\u003csup\u003e2\u003c\/sup\u003e And the new Ceramic Shield 2 on the front has 3x better scratch resistance.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eTHE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003e18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eA19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e40 percent better sustained performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eBREAKTHROUGH BATTERY LIFE—The unibody design creates massive additional battery capacity, for up to \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003e31 \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003ehours of video playback.\u003csup\u003e4\u003c\/sup\u003e Charge up to 50% in 20 minutes.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eiOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eBUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e8\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSTRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,\u003csup\u003e9\u003c\/sup\u003e 5G networks,\u003csup\u003e10\u003c\/sup\u003e and Bluetooth 6, plus eSIM.\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eeSIM, FLEXIBLE. SECURE. SEAMLESS.—With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003ePRIVACY—A whole new level of privacy and security. Built in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eThe display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eCompared with the glass back of previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eCompared with previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/batteries\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eand \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003efor more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eTesting conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB‑C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSome features may not be available for all countries or all areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e7\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e8\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eiPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e9\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eWi‑Fi 7 available in countries and regions where supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e10\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eData plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/iphone\/cellular\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/cellular\u003c\/span\u003e\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e11\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eUse of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/esim\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/esim\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eGo to \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Silver","offer_id":42455508746324,"sku":"HS-17P-0256-SR","price":9199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Deep Blue","offer_id":42455508779092,"sku":"HS-17P-0256-DB","price":9199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Cosmic Orange","offer_id":42455508811860,"sku":"HS-17P-0256-CO","price":9199.0,"currency_code":"HKD","in_stock":true},{"title":"512GB \/ Silver","offer_id":42455508844628,"sku":"HS-17P-0512-SR","price":10899.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Deep Blue","offer_id":42455508877396,"sku":"HS-17P-0512-DB","price":10899.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Cosmic Orange","offer_id":42455508910164,"sku":"HS-17P-0512-CO","price":10899.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Silver","offer_id":42455508942932,"sku":"HS-17P-01TB-SR","price":12599.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Deep Blue","offer_id":42455508975700,"sku":"HS-17P-01TB-DB","price":12599.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Cosmic Orange","offer_id":42455509008468,"sku":"HS-17P-01TB-CO","price":12599.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_17_Pro_Cosmic_Orange_PDP_Image_Position_1_HKEN.jpg?v=1757605758"},{"product_id":"pre-order-iphone-17-pro-max-ec","title":"iPhone 17 Pro Max","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eEach customer is entitled to order two iPhone 17 Pro Max handset only\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eUNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eDURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.\u003csup\u003e2\u003c\/sup\u003e And the new Ceramic Shield 2 on the front has 3x better scratch resistance.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eTHE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003e18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eA19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eto 40 percent better sustained performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eBEST BATTERY LIFE IN AN IPHONE EVER—The unibody design creates massive additional battery capacity, for up to \u003c\/span\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-US\"\u003e37 hours \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eof video playback.\u003csup\u003e4\u003c\/sup\u003e Charge up to 50% in 20 minutes.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eiOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eBUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e8\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSTRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,\u003csup\u003e9\u003c\/sup\u003e 5G networks,\u003csup\u003e10\u003c\/sup\u003e and Bluetooth 6, plus eSIM.\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eeSIM, FLEXIBLE. SECURE. SEAMLESS—With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003ePRIVACY— A whole new level of privacy and security. Built in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eThe display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eCompared with the glass back of previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eCompared with previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/batteries\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eand \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003efor more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eTesting conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB‑C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSome features may not be available for all countries or all areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e7\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e8\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eiPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e9\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eWi‑Fi 7 available in countries and regions where supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e10\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eData plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/iphone\/cellular\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/cellular\u003c\/span\u003e\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e11\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"mso-bidi-font-family: Helvetica; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eUse of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/esim\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/esim\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Helvetica;\" lang=\"EN-US\"\u003e.\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eGo to \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Silver","offer_id":42455511203924,"sku":"HS-17PM-0256-SR","price":9999.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Deep Blue","offer_id":42455511236692,"sku":"HS-17PM-0256-DB","price":9999.0,"currency_code":"HKD","in_stock":true},{"title":"256GB \/ Cosmic Orange","offer_id":42455511269460,"sku":"HS-17PM-0256-CO","price":9999.0,"currency_code":"HKD","in_stock":true},{"title":"512GB \/ Silver","offer_id":42455511302228,"sku":"HS-17PM-0512-SR","price":11699.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Deep Blue","offer_id":42455511334996,"sku":"HS-17PM-0512-DB","price":11699.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Cosmic Orange","offer_id":42455511367764,"sku":"HS-17PM-0512-CO","price":11699.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Silver","offer_id":42455511400532,"sku":"HS-17PM-01TB-SR","price":13399.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Deep Blue","offer_id":42455511433300,"sku":"HS-17PM-01TB-DB","price":13399.0,"currency_code":"HKD","in_stock":true},{"title":"1TB \/ Cosmic Orange","offer_id":42455511466068,"sku":"HS-17PM-01TB-CO","price":13399.0,"currency_code":"HKD","in_stock":true},{"title":"2TB \/ Silver","offer_id":42455511498836,"sku":"HS-17PM-02TB-SR","price":16799.0,"currency_code":"HKD","in_stock":false},{"title":"2TB \/ Deep Blue","offer_id":42455511531604,"sku":"HS-17PM-02TB-DB","price":16799.0,"currency_code":"HKD","in_stock":false},{"title":"2TB \/ Cosmic Orange","offer_id":42455511564372,"sku":"HS-17PM-02TB-CO","price":16799.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_17_Pro_Max_Cosmic_Orange_PDP_Image_Position_1_HKEN.jpg?v=1757695441"},{"product_id":"pre-order-iphone-17-pro-max-nc","title":"iPhone 17 Pro Max","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eEach customer is entitled to order two iPhone 17 Pro Max handset only\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eUNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eDURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.\u003csup\u003e2\u003c\/sup\u003e And the new Ceramic Shield 2 on the front has 3x better scratch resistance.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eTHE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003e18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eA19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eto 40 percent better sustained performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eBEST BATTERY LIFE IN AN IPHONE EVER—The unibody design creates massive additional battery capacity, for up to \u003c\/span\u003e\u003cspan style=\"color: windowtext;\" lang=\"EN-US\"\u003e37 hours \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eof video playback.\u003csup\u003e4\u003c\/sup\u003e Charge up to 50% in 20 minutes.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eiOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eBUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e8\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSTRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,\u003csup\u003e9\u003c\/sup\u003e 5G networks,\u003csup\u003e10\u003c\/sup\u003e and Bluetooth 6, plus eSIM.\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eeSIM, FLEXIBLE. SECURE. SEAMLESS—With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.\u003csup\u003e11\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003ePRIVACY— A whole new level of privacy and security. Built in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eThe display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eCompared with the glass back of previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eCompared with previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/batteries\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eand \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003efor more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eTesting conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB‑C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSome features may not be available for all countries or all areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e7\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e8\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eiPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e9\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eWi‑Fi 7 available in countries and regions where supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e10\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eData plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/iphone\/cellular\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/cellular\u003c\/span\u003e\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e11\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"mso-bidi-font-family: Helvetica; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eUse of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/esim\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/esim\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Helvetica;\" lang=\"EN-US\"\u003e.\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eGo to \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Silver","offer_id":42455512580180,"sku":"HS-17PM-0256-SR","price":9999.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Deep Blue","offer_id":42455512612948,"sku":"HS-17PM-0256-DB","price":9999.0,"currency_code":"HKD","in_stock":true},{"title":"256GB \/ Cosmic Orange","offer_id":42455512645716,"sku":"HS-17PM-0256-CO","price":9999.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Silver","offer_id":42455512678484,"sku":"HS-17PM-0512-SR","price":11699.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Deep Blue","offer_id":42455512711252,"sku":"HS-17PM-0512-DB","price":11699.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Cosmic Orange","offer_id":42455512744020,"sku":"HS-17PM-0512-CO","price":11699.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Silver","offer_id":42455512776788,"sku":"HS-17PM-01TB-SR","price":13399.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Deep Blue","offer_id":42455512809556,"sku":"HS-17PM-01TB-DB","price":13399.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Cosmic Orange","offer_id":42455512842324,"sku":"HS-17PM-01TB-CO","price":13399.0,"currency_code":"HKD","in_stock":false},{"title":"2TB \/ Silver","offer_id":42455512875092,"sku":"HS-17PM-02TB-SR","price":16799.0,"currency_code":"HKD","in_stock":false},{"title":"2TB \/ Deep Blue","offer_id":42455512907860,"sku":"HS-17PM-02TB-DB","price":16799.0,"currency_code":"HKD","in_stock":false},{"title":"2TB \/ Cosmic Orange","offer_id":42455512940628,"sku":"HS-17PM-02TB-CO","price":16799.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_17_Pro_Max_Cosmic_Orange_PDP_Image_Position_1_HKEN.jpg?v=1757695441"},{"product_id":"pre-order-iphone-air-ec","title":"iPhone Air","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order .\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSUPER THIN. STRINKINGLY LIGHT. SHOCKINGLY STRONG.—The thinnest iPhone ever, with the power of a pro chip inside. At 5.6 mm, iPhone Air is so impossibly thin and light that it nearly disappears in your hand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eMORE DURABLE THAN ANY PREVIOUS iPHONE—Ultralight titanium frame. Ceramic Shield protects the back of iPhone Air, making it 4x more resistant to cracks.\u003csup\u003e2\u003c\/sup\u003e And the new Ceramic Shield 2 on the front has 3x better scratch resistance.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eTWO ADVANCED CAMERAS IN ONE—48MP Fusion camera system with 2x optical-quality zoom. Effortlessly frame the perfect shot from right where you are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e18MP CENTER STAGE FRONT CAMERA—Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eA19 PRO CHIP. HYPERSPEED. HYPEREFFICIENT.—A19 Pro is the most efficient iPhone chip yet. Gives you pro performance in a breakthrough thin and light design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eALL-DAY BATTERY LIFE—All-day battery life with up to 27 hours of video playback.\u003csup\u003e4\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eiOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eBUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSTRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,\u003csup\u003e8\u003c\/sup\u003e 5G networks,\u003csup\u003e9\u003c\/sup\u003e and Bluetooth 6, plus eSIM.\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eeSIM, FLEXIBLE. SECURE. SEAMLESS.—With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003ePRIVACY—A whole new level of privacy and security. Built in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eThe display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eCompared with the glass back of previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eCompared with previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/batteries\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eand \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003efor more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eSome features may not be available for all countries or all areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e7\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eiPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e8\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eWi‑Fi 7 available in countries and regions where supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e9\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eData plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/iphone\/cellular\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/cellular\u003c\/span\u003e\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e10\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eUse of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/esim\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/esim\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eGo to \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Space Black","offer_id":42455513202772,"sku":"HS-AIR-0256-SB","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Cloud White","offer_id":42455513235540,"sku":"HS-AIR-0256-CW","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Light Gold","offer_id":42455513268308,"sku":"HS-AIR-0256-LG","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Sky Blue","offer_id":42455513301076,"sku":"HS-AIR-0256-BE","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Space Black","offer_id":42455513333844,"sku":"HS-AIR-0512-SB","price":9799.0,"currency_code":"HKD","in_stock":true},{"title":"512GB \/ Cloud White","offer_id":42455513366612,"sku":"HS-AIR-0512-CW","price":9799.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Light Gold","offer_id":42455513399380,"sku":"HS-AIR-0512-LG","price":9799.0,"currency_code":"HKD","in_stock":true},{"title":"512GB \/ Sky Blue","offer_id":42455513432148,"sku":"HS-AIR-0512-BE","price":9799.0,"currency_code":"HKD","in_stock":true},{"title":"1TB \/ Space Black","offer_id":42455513464916,"sku":"HS-AIR-01TB-SB","price":11499.0,"currency_code":"HKD","in_stock":true},{"title":"1TB \/ Cloud White","offer_id":42455513497684,"sku":"HS-AIR-01TB-CW","price":11499.0,"currency_code":"HKD","in_stock":true},{"title":"1TB \/ Light Gold","offer_id":42455513530452,"sku":"HS-AIR-01TB-LG","price":11499.0,"currency_code":"HKD","in_stock":true},{"title":"1TB \/ Sky Blue","offer_id":42455513563220,"sku":"HS-AIR-01TB-BE","price":11499.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_Air_Sky_Blue_PDP_Image_Position_1_HKEN.jpg?v=1757575443"},{"product_id":"pre-order-iphone-air-nc","title":"iPhone Air","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSUPER THIN. STRINKINGLY LIGHT. SHOCKINGLY STRONG.—The thinnest iPhone ever, with the power of a pro chip inside. At 5.6 mm, iPhone Air is so impossibly thin and light that it nearly disappears in your hand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eMORE DURABLE THAN ANY PREVIOUS iPHONE—Ultralight titanium frame. Ceramic Shield protects the back of iPhone Air, making it 4x more resistant to cracks.\u003csup\u003e2\u003c\/sup\u003e And the new Ceramic Shield 2 on the front has 3x better scratch resistance.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eTWO ADVANCED CAMERAS IN ONE—48MP Fusion camera system with 2x optical-quality zoom. Effortlessly frame the perfect shot from right where you are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e18MP CENTER STAGE FRONT CAMERA—Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eA19 PRO CHIP. HYPERSPEED. HYPEREFFICIENT.—A19 Pro is the most efficient iPhone chip yet. Gives you pro performance in a breakthrough thin and light design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eALL-DAY BATTERY LIFE—All-day battery life with up to 27 hours of video playback.\u003csup\u003e4\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eiOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eBUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.\u003csup\u003e6\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e7\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSTRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,\u003csup\u003e8\u003c\/sup\u003e 5G networks,\u003csup\u003e9\u003c\/sup\u003e and Bluetooth 6, plus eSIM.\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eeSIM, FLEXIBLE. SECURE. SEAMLESS.—With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.\u003csup\u003e10\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003ePRIVACY—A whole new level of privacy and security. Built in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eThe display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eCompared with the glass back of previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eCompared with previous-generation iPhone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/batteries\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eand \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003efor more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eSome features may not be available for all countries or all areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e7\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eiPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e8\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eWi‑Fi 7 available in countries and regions where supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e9\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eData plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/iphone\/cellular\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/cellular\u003c\/span\u003e\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e10\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eUse of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/apple.com\/esim\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/esim\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eGo to \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Space Black","offer_id":42455530831956,"sku":"HS-AIR-0256-SB","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Cloud White","offer_id":42455530864724,"sku":"HS-AIR-0256-CW","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Light Gold","offer_id":42455530897492,"sku":"HS-AIR-0256-LG","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Sky Blue","offer_id":42455530930260,"sku":"HS-AIR-0256-BE","price":8199.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Space Black","offer_id":42455530963028,"sku":"HS-AIR-0512-SB","price":9799.0,"currency_code":"HKD","in_stock":true},{"title":"512GB \/ Cloud White","offer_id":42455530995796,"sku":"HS-AIR-0512-CW","price":9799.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Light Gold","offer_id":42455531028564,"sku":"HS-AIR-0512-LG","price":9799.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Sky Blue","offer_id":42455531061332,"sku":"HS-AIR-0512-BE","price":9799.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Space Black","offer_id":42455531094100,"sku":"HS-AIR-01TB-SB","price":11499.0,"currency_code":"HKD","in_stock":false},{"title":"1TB \/ Cloud White","offer_id":42455531126868,"sku":"HS-AIR-01TB-CW","price":11499.0,"currency_code":"HKD","in_stock":true},{"title":"1TB \/ Light Gold","offer_id":42455531159636,"sku":"HS-AIR-01TB-LG","price":11499.0,"currency_code":"HKD","in_stock":true},{"title":"1TB \/ Sky Blue","offer_id":42455531192404,"sku":"HS-AIR-01TB-BE","price":11499.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_Air_Sky_Blue_PDP_Image_Position_1_HKEN.jpg?v=1757575443"},{"product_id":"iphone-17e-ec","title":"iPhone 17e","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eSAY HELLO TO A GOOD BUY—iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eACTION BUTTON—Quick customizable access to your favorite apps and features, or use visual intelligence to learn about your surroundings\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eDESIGNED TO LAST—iPhone 17e is protected by Ceramic Shield 2 on the front, with 3x better scratch resistance than the previous generation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eSTUNNING DISPLAY—The 6.1-inch Super Retina XDR display makes photos pop and text easy to read.\u003csup\u003e1\u003c\/sup\u003e And the seven-layer antireflective coating reduces glare—even in bright sunlight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eALL-DAY BATTERY LIFE—Text, browse, and binge movies and shows for hours on end.\u003csup\u003e2\u003c\/sup\u003e Charge fast with USB-C and now with MagSafe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eFAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE.—iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast.\u003csup\u003e4\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eA19 CHIP. BLASTS AND LASTS.—A19 makes everything you do feel fast and fluid for years to come—including powerful AAA gaming, 4K streaming, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eTWO ADVANCED CAMERAS IN ONE—The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eMORE SPACE FOR WHAT MATTERS—With storage starting at 256GB, there’s plenty of room for everything you love, now and in the future—from super-high-resolution photos and 4K videos to your favorite apps, games, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eIOS AND APPLE INTELLIGENCE. EFFORTLESSLY HELPFUL EVERY DAY.\u003c\/span\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\"\u003e— Personal, private, powerful. Write, express yourself, and get things done effortlessly with advanced features like Call Screening, Clean Up, Live Translation, and visual intelligence.\u003c\/span\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003ePRIVACY—Use Face ID to securely unlock, sign in, and pay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003eThe \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003edisplay has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003e6.06 inches (iPhone 17e), \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003ca href=\"http:\/\/apple.com\/batteries\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e and \u003ca href=\"http:\/\/apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e for more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eVisual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/support.apple.com\/121115#visual-intelligence\"\u003e\u003cspan class=\"Hyperlink0\"\u003ehttps:\/\/support.apple.com\/121115#visual-intelligence\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\"\u003eUp to 50% Charge in 30 Minutes. Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eiPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: black; mso-themecolor: text1;\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan lang=\"EN-US\"\u003eGo to \u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Black","offer_id":43187725762644,"sku":"HS-17E-0256-BK","price":4849.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ White","offer_id":43187725729876,"sku":"HS-17E-0256-WE","price":4849.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Soft Pink","offer_id":43187847462996,"sku":"HS-17E-0256-SP","price":4849.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Black","offer_id":43187725828180,"sku":"HS-17E-0512-BK","price":6449.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ White","offer_id":43187725795412,"sku":"HS-17E-0512-WE","price":6449.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Soft Pink","offer_id":43187847495764,"sku":"HS-17E-0512-SP","price":6449.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_17e_Soft_Pink_PDP_Image_Position_1_HKTC.jpg?v=1772532561"},{"product_id":"iphone-17e-nc","title":"iPhone 17e","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eHKBN will email a “Notification of Product\/Premium Redemption”(\"redemption email”) to customers’ registered email address within 4 working days after customer successfully complete the purchase order.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemarks: \u003c\/strong\u003e\u003cspan\u003eWhen Customer purchases or collects any Apple product(s) at shop, Customer shall immediately verify whether the product model shown on the package is the same as the chosen product. Upon successful payment or Customer signing the “Acknowledgement Receipt of HKBN Product\/Premium Redemption” (if applicable), no return, exchange or refund requests will be accepted. If the purchased or collected Apple product is iPhone, HKBN staff will activate the relevant product immediately.  If the Apple product(s) (including iPhone) is\/are delivered via courier service, no return, exchange or refund requests will be accepted, while iPhone will be activated before delivery to Customer. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eSAY HELLO TO A GOOD BUY—iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eACTION BUTTON—Quick customizable access to your favorite apps and features, or use visual intelligence to learn about your surroundings\u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eDESIGNED TO LAST—iPhone 17e is protected by Ceramic Shield 2 on the front, with 3x better scratch resistance than the previous generation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eSTUNNING DISPLAY—The 6.1-inch Super Retina XDR display makes photos pop and text easy to read.\u003csup\u003e1\u003c\/sup\u003e And the seven-layer antireflective coating reduces glare—even in bright sunlight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eALL-DAY BATTERY LIFE—Text, browse, and binge movies and shows for hours on end.\u003csup\u003e2\u003c\/sup\u003e Charge fast with USB-C and now with MagSafe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eFAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE.—iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast.\u003csup\u003e4\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eA19 CHIP. BLASTS AND LASTS.—A19 makes everything you do feel fast and fluid for years to come—including powerful AAA gaming, 4K streaming, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eTWO ADVANCED CAMERAS IN ONE—The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eMORE SPACE FOR WHAT MATTERS—With storage starting at 256GB, there’s plenty of room for everything you love, now and in the future—from super-high-resolution photos and 4K videos to your favorite apps, games, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eVITAL SAFETY FEATURES—With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eIOS AND APPLE INTELLIGENCE. EFFORTLESSLY HELPFUL EVERY DAY.\u003c\/span\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\"\u003e— Personal, private, powerful. Write, express yourself, and get things done effortlessly with advanced features like Call Screening, Clean Up, Live Translation, and visual intelligence.\u003c\/span\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-list: l0 level1 lfo1;\" class=\"Bullets\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003ePRIVACY—Use Face ID to securely unlock, sign in, and pay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e1\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"mso-bidi-font-family: Helvetica; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eThe \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003edisplay has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Helvetica; color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e6.06 inches (iPhone 17e), \u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\"\u003e2\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003ca href=\"http:\/\/apple.com\/batteries\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/batteries\u003c\/span\u003e\u003c\/a\u003e and \u003ca href=\"http:\/\/apple.com\/iphone\/battery.html\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/battery.html\u003c\/span\u003e\u003c\/a\u003e for more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e3\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eVisual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/support.apple.com\/121115#visual-intelligence\"\u003e\u003cspan class=\"Hyperlink0\"\u003ehttps:\/\/support.apple.com\/121115#visual-intelligence\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\"\u003e4\u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\"\u003eUp to 50% Charge in 30 Minutes. Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e5\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eiPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003csup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003e6\u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"color: black; mso-themecolor: text1;\" lang=\"EN-US\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"http:\/\/support.apple.com\/121115\"\u003e\u003cspan class=\"Hyperlink0\"\u003esupport.apple.com\/121115\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan lang=\"EN-US\"\u003eTechnical specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"BodyandLegalFootnotes\"\u003e\u003cspan lang=\"EN-US\"\u003eGo to \u003ca href=\"https:\/\/www.apple.com\/iphone\/compare\/\"\u003e\u003cspan class=\"Hyperlink0\"\u003eapple.com\/hk\/en\/iphone\/compare\u003c\/span\u003e\u003c\/a\u003e for a complete set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Apple","offers":[{"title":"256GB \/ Black","offer_id":43251230965844,"sku":"HS-17E-0256-BK","price":4849.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ White","offer_id":43251230998612,"sku":"HS-17E-0256-WE","price":4849.0,"currency_code":"HKD","in_stock":false},{"title":"256GB \/ Soft Pink","offer_id":43251231031380,"sku":"HS-17E-0256-SP","price":4849.0,"currency_code":"HKD","in_stock":true},{"title":"512GB \/ Black","offer_id":43251231064148,"sku":"HS-17E-0512-BK","price":6449.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ White","offer_id":43251231096916,"sku":"HS-17E-0512-WE","price":6449.0,"currency_code":"HKD","in_stock":false},{"title":"512GB \/ Soft Pink","offer_id":43251231129684,"sku":"HS-17E-0512-SP","price":6449.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/4440\/4564\/files\/iPhone_17e_Soft_Pink_PDP_Image_Position_1_HKTC.jpg?v=1772532561"}],"url":"https:\/\/shoppy.hkbn.net\/en\/collections\/iphone\/available+hkbnnc.oembed","provider":"Shoppy 寬樂買","version":"1.0","type":"link"}